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With over two decades of experience and hundreds of millions of dollars in real estate sales, our team is a premier Services Group for developers that are building multi-unit condominium buildings, high-rise, single-family renovation projects and more in San Francisco and the Bay Area.

InvestSF partners maximize the net present value of your real estate holdings by providing the most comprehensive development services available combined with the most dynamic sales and marketing program possible.

With our expertise and experience we will minimize your holding costs while making sure projects stay in budget and on time.

Who We Are and What We Do

We work with you from the beginning stages of the planning process through close of escrows. We work with you to launch your project by integrating strategic planning, interactive online media, print advertising, direct marketing and public relations.

Our “signature marketing” creates distinctive properties unique to each project and builder.

We offer a dynamic, innovative and honest approach that is focused on delivering outstanding results for our clients. We stand apart from the competition, and through our “signature marketing” our clients and their projects and buildings stand apart as well.

Our team is proud to be part of Paragon Real Estate Group – the number one real estate office for new condominium development in San Francisco. What does this mean to you? It means that we are big enough to make a difference for our clients, yet small enough that each client makes a big difference to us.

The Subdivision Process

Our team is noted for being subdivision specialists. We have familiarity with the state and city subdivision process. We will work with you throughout your project to explain and facilitate the subdivision process.

Our familiarity with local architects, attorneys, engineers, and surveyors allow us to provide you with key relationships that will increase project efficiency dramatically. This is crucial to the success of your project. When you run into a problem, we have the knowledge and experience to help you steer through it.

The Financial

We offer financial recommendations designed to help answer such questions as:

Should you sell or lease?

What types of finishes are appropriate for the project given the overall objective price-point/unit?

When should the project come to market?

Should you release the units in stages or all at once?

We advise you on these issues and more through the careful preparation of financial and market analysis that we continually review and modify. At the outset we will meet with you to reach consensus on objectives, strategies and tactics.

We will create effective strategies so that you navigate the challenges, and achieve your financial goals.

We will make a recommendations regarding:

- Whether or not to rent prior to selling in order to establish property as an investment for trade.

- Locating and purchasing trade property.

- Market timing.

The Marketing

What is “signature marketing?”

“Signature marketing” is to real estate project what “Branding” is to a consumer product.

We work with you to create distinctive projects by designing an individualized, savvy, results-oriented marketing program. We then define your projects market in order to develop the impactful communication strategies it will take to reach it. By effectively communicating your projects’ image and differentiating it from the competition we drive buyer interest and increase sales.

Whether this is your first project or you are a pro, there is no substitute for knowledge and experience. In today’s competitive, highly segmented world, consumer options are dynamic, ever changing factors that need to be analyzed exactly right in order to achieve success.

By analyzing and understanding the market place, we help you create a property that features the amenities that satisfy the wants and needs of today’s buyers, as well as delivering on the uniqueness that is San Francisco living.

The bottom line is that our professional expertise and creative skills permit us to understand the marketplace and successfully utilize superior marketing tools so that your project achieves consumer acceptance, and you reach your financial goals.

Services We Provide

- Signature Marketing

- Positioning Strategy

- Risk Management

- Sales Contract Negotiation & Management

- Financing & Buyer Pre-Approval

- Leasing

- Locate Exchange Parcels

- Subdivision Processing Assistance

- Market Research

- Pricing Analysis

- Design Assistance

- Access to our Builders Resource List

- Escrow Transaction Management

- Marketing for Condo Conversions

Most Recent InvestSF Projects:

12 Loft Condominiums
363 Valencia St.
San Francisco, CA

22 Loft Condominiums
360 6th St.
San Francisco, CA

24 Modular ‘Green’ Town Homes
15101 Washington Ave.
San Leandro, CA

30 Unit Condominium Conversion
720 Sunrise Ave.
Roseville, CA

3 Unit TIC Renovation
2089-2093 Golden Gate Avenue
San Francisco, CA

3 Unit TIC Renovation
1259-1273 Filbert Street
San Francisco, CA

28 Unit Condominium Conversion
942 Market Street
San Francisco, CA